by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.
Tag archives: B2B sales collateral
Thinking B2B: Is your B2B sales collateral as good as you think it is?
by Warren Moss. Even if your brochure is looks the same in 2019 as it did in 2009, the tech that underpins it has come a long way.
Thinking B2B: Why B2B sales collateral needs to be better
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.
Back2Basics: How to create B2B content that creates sales
by Mark Eardley. Keep it concentrated, convincing and connected.