by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.
Tag archives: teamwork
Fair Exchange: Marketing glitz & glam vs accounting & accountability
by Erna George. Woe betide the marketer who believes they must lead first and foremost without capability or the weight of the right metrics and accountability.
The Real McCoy: The changing nature of teams
by Sean McCoy. I find it opportune to write on the issue of structure after being inspired by General Stanley McChrystal and co-authors.