by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
Tag archives: brand equity
Brands & Branding: Neuroscience, brand equity & Coca-Cola
by Erik du Plessis. Advertising creates a new reality which adds to the value of the brand and even the experience of consuming the brand.