by Thabang Leshilo (@Thabang_Leshilo) Emma Watson, Chimamanda Ngozi Adichie and Beyoncé have made me ponder the state of South Africa’s gender equality, what it means to be a female of my generation, and how marketers might think about connecting with us as consumers.
Tag archives: by Thabang Leshilo
Tuned: Why brands should click, tag, post on Instagram
by Thabang Leshilo (@Thabang_Leshilo) For brands, Instagram provides insight into people’s greatest passions helping their custodians and ambassadors understand what makes them tick. It also enables brands to stay in step with the most emergent happenings and trends.
Tuned: Wanderlust of the Millennial explorers
by Thabang Leshilo (@Thabang_Leshilo) ‘Experiences’ are the be-all and end-all for us millennials, that generation of earth’s inhabitants fast defining themselves as global citizens. As such, our preferences and behaviours will dramatically change the travel industry as we — well, as you non-millennials — know it.
Tuned: The rise of the creative entrepreneur
by Thabang Leshilo (@Thabang_Leshilo) There’s a generation of young individuals with real talent looking for additional avenues to express their creativity. But those very same creative-industry heavyweights, who’ve cultivated opportunities for us, are having to think harder about how they retain young creative entrepreneurs because, without a doubt, they intend on doing their own thing someday.
Tuned: When Jozi meets Soweto
by Thabang Leshilo (@Thabang_Leshilo) My birthplace is a melting pot of opportunities, a contrast between an enduring dream and the unapologetic realities of life. Yet, to a large degree, it is a city ignored by marketers and advertisers, who often deliver project stereotypes.
Tuned: The revival of the African aesthetic
by Thabang Leshilo (@Thabang_Leshilo) While some cultural references have become clichéd narratives in popular culture, I believe the African aesthetic may be the very next big thing across the globe.
Tuned: Save our Millennials? No, we’ll save you!
by Thabang Leshilo (@Thabang_Leshilo) It’s a dark and gloomy future that has been painted for Millennials, who are said to have high hopes and low prospects. I disagree. We — I’m a Millennial — have characters traits that will see us through.
Tuned: Authenticity the ‘BOS’
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s emerging middle market is being short-changed by the mass-produced, ubiquitous global brands, and it should look to brands that espouse authenticity for greater satisfaction. Hands down, a Corona and pair of Havaianas are far more — well, far more. And local brands can deliver the ‘gees’, too.
Tuned: Financially available
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s financial institutions must take on board their own advice with respect to forward planning or miss out on the lucrative Millennial market. And they’d be best off using a mix of media including innovative digital, as well as old-fashioned face-to-face.
Tuned: L’Oreal, in touch and in tune with African hair
by Thabang Leshilo (@Thabang_Leshilo) As a woman who’s been braiding her hair since six, I can tell you that ethnic hair care is not a territory that L’Oreal is famous for among African consumers. So where and how would it begin to go about building a credible relationship with consumers? Enter the new L’Oréal Professional African Salon Institute in Braamfontein, Johannesburg.