by Thabang Leshilo (@Thabang_Leshilo) ‘Experiences’ are the be-all and end-all for us millennials, that generation of earth’s inhabitants fast defining themselves as global citizens. As such, our preferences and behaviours will dramatically change the travel industry as we — well, as you non-millennials — know it.
Tag archives: millenials
Motive: Hello — we’re the Millennials
by Gareth Pearson (@gareth_pearson) Millennials are marketing-savvy and socially empowered — and, as consumers, can be ruthless with products and brands which they see as irrelevant, self-seeking, non-tech, shy and non-engaging.
Green Sky Thinking: What millennials want
by Colwyn Elder (@colwynelder) In order to attract this generation’s future leaders, thinkers and consumers, business needs to emphasise innovation and positive societal impacts. This is according to Deloitte’s Global Millennial Survey 2013.