by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
Tag archives: Millennial market
Tuned: Financially available
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s financial institutions must take on board their own advice with respect to forward planning or miss out on the lucrative Millennial market. And they’d be best off using a mix of media including innovative digital, as well as old-fashioned face-to-face.