by Remon Geyser (@remongeyser) Kenya is undergoing some interesting changes and we’ve picked up two important shifts impacting consumers and the brand communications industry. The one is the move from analogue to digital in TV, and the other encompasses the rise of digital agencies.
Tag archives: springleap
Talk Africa: How Nollywood is driving Pan-Africanism
by Remon Geyser (@remongeyser) One important player in the promotion of an interconnected African spirit is the highly successful Nigerian film industry — which averages an annual turnover of US$250m.
Talk Africa: Understanding the Ghanaian market through the lens of soccer
by Remon Geyser (@remongeyser) In an exciting country where infrastructure is booming, the economy of Ghana is growing fast and the people are embracing a new age of online socialism. However, it’s time for brands to step up to the plate and synchronise their communication to better unify the Ghanaian football warcry
Talk Africa: Getting social in Nigeria — what’s all the talk about?
by Remon Geyser (@remongeyser) The Nigerian market is in the middle of the Pan-African mobile tech boom. Being a country so rich in dynamic, branded, personalised and trending conversation, social media platforms have facilitated the growth of rapid information sharing.
Meet an upgraded Springleap and its meta-consumers
by Herman Manson (@marklives) Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.
Springleap – design crowd with marketing muscle
How do you turn a T-shirt company into a powerful marketing play? You provide access to your pool of 17 000 designers to brands needing beautiful and relevant content (through design) and utilise your social media skills and significant global crowd source loving fan base of course.
That’s just what Eran Eyal and his team at Springleap.com has been doing and so far the results have been positive.
The Springleap team has been proving their concept using the best possible case study – themselves – having grown Facebook their fan base 6000 to 193 000 in less than a year (it’s now closing in on the 200k mark). Eyal says at one stage he was testing 600 different Facebook ads to figure out best practice and what achieves the most success.
At its core sits 17 000 designers who submit designs to Springleap.com – these designs are then voted on by its community and as many friends as the designers can pull through their own networks to the site. The winners receive a cash prize and royalties from the resulting product, usually a T-shirt. Sales are handled by Springleap. Eyal looked at this talent pool and their social pull and realised it could be a powerful asset to activate design and brand fans.