It is tempting to attribute Top Brand status to brands that are simply big. After all, if a brand is big, surely it is doing something right? Yes, of course it is doing something right – but the key thing is to determine what that is – brands can be big for many reasons.
The Brief: This is part of a global campaign to celebrate Cokes involvement in soccer. Cokes design agency, UK based Attik, approached Am I Collective to give the campaign an African feel.
The Solution: Am I provided the basic design elements that ultimately take the shape of the African continent. The logo is currently being rolled out across the globe at POS, on Coke cans and billboards.
Creative Team: Am I Collective
MarkLives.com contacted and received the following statement from Kaizer M. Nyatsumba, Public Affairs and Communications Director for Coca-Cola South Africa, regarding the closure of popular MY Coke Fest blog MyCoke.co.za. The blog was set up South African blogger Jason Bagley who announced the blogs closure earlier this week following legal action taken by The Coca-Cola Company.