by Louise Marsland (@louise_marsland) Since bad behaviour is banned from the actual Loerie Awards, the only thing we have left to write about outside of the actual awards, that sets the industry apart as “creative” (read: outrageous, entertaining, fascinating, fashionable, uber-cool) is the fashion.
Tag archives: fash ho
Are you a Loerie Fash Ho?
by Louise Marsland (@louise_marsland) One of the things about the creative industry is the fact that if you say ‘black tie’ on an invitation, the only people who will pitch in full evening dress are the clients.
Everyone else will try out do each other in subverting the dress code and making a creative fashion statement.
People attend Loeries for the work, the awards, the parties and also to be seen rocking a statement outfit or being as ‘anti-establishment’ as possible by going against the grain.
I remember the first time The Loerie Awards, which had become a six-hour ordeal interspersed with M-Net continuity announcers, went to two awards evenings the first time at Sun City to try get the length of the evening down by splitting the awards into two nights.
In protest, one top creative, can’t remember who, went shirtless the first night, only wearing trousers and shoes and socks, and the next night pitched in his underpants with a shirt, tie and jacket on.