Extract: How to Tango with a Tiger — Sarah Ritchie on difficult clients

by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.

From the outside, looking in

by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.

Marketing 101: Time to overcome the fear of commitment

by Odette van der Haar (@odette_roper) It’s time to discard the fear of commitment and, with the right tools, optimise your client-agency relationship to continue to generate work that is relevant, creative and results-orientated.

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