Extract: How to Tango with a Tiger — Sarah Ritchie on difficult clients

by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.

From the outside, looking in

by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.

Fair Exchange: Power in partnerships

by Erna George. Having started my career as a client at Unilever before spending several years on the agency side both in design and marketing insight & consulting, I have been ‘on both sides of the fence’. But, I remain true to one view: When clients treat agencies like vendors, or agencies treat clients like they are not experts, the relationship or the work it produces is never optimal.

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