by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.
Tag archives: business relationships
From the outside, looking in
by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.
African Echo: Of litmus tests, playgrounds & waste collectors
by Taazima Kala-Essack. How do we play ‘nicer’ with the other kids in the sandpit, and why aren’t we doing more of that?
Fair Exchange: Power in partnerships
by Erna George. Having started my career as a client at Unilever before spending several years on the agency side both in design and marketing insight & consulting, I have been ‘on both sides of the fence’. But, I remain true to one view: When clients treat agencies like vendors, or agencies treat clients like they are not experts, the relationship or the work it produces is never optimal.