Extract: How to Tango with a Tiger — Sarah Ritchie on difficult clients

by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.

From the outside, looking in

by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.

The algorithm for maximising love and consumption

by Bokang Sibolla. By putting ourselves and our products on the market, we intrude on others’ valuable time and solicit their resources for our own gain.

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