by Leeya Hendricks. A collaborative partnership isn’t simply a response to the power of competition; it recognises the power of the customer to take their business elsewhere.
Tag archives: customer centricity
Gestalt: The importance of customer-centric marketing
by Leeya Hendricks. Customer-centricity is a major departure from traditional marketing approaches led by product and brand.
Adnalysis: From customer centricity to customer practicality
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
B2B Customer Centricity: Measuring centric-approach performance
by Mark Eardley. This final Q&A looks at measuring — and proving — the contribution to producing those paramount results.
B2B Customer Centricity: Defining, targeting content that creates sales
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
The CX-Files: Avoid own hype; put yourself in customers’ shoes
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
B2B Customer Centricity: Why it’s vital for needs-based segmentation
by Mark Eardley. In this third Q&A with Forrester’s Laura Ramos, we look at centricity in the context of market segmentation.
B2B Customer Centricity: Why competitor differentiation matters
by Mark Eardley. In this second Q&A with Forrester’s Laura Ramos, we’ll examine how a centric approach may be used to differentiate a B2B enterprise from its competitors.
B2B Customer Centricity: Moving from lip-service to full service
by Mark Eardley. In my next few columns, I’ll be asking Laura Ramos, Forrester’s VP and principal analyst serving B2B marketing professionals, about customer-centricity.
Adnalysis: Customer-centricity — still the best place to start innovating
by Bogosi Motshegwa. Central to all things brand-marketing related should be people.