by Mark Eardley. This final Q&A looks at measuring — and proving — the contribution to producing those paramount results.
Tag archives: Laura Ramos
B2B Customer Centricity: Defining, targeting content that creates sales
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
B2B Customer Centricity: Why it’s vital for needs-based segmentation
by Mark Eardley. In this third Q&A with Forrester’s Laura Ramos, we look at centricity in the context of market segmentation.
B2B Customer Centricity: Why competitor differentiation matters
by Mark Eardley. In this second Q&A with Forrester’s Laura Ramos, we’ll examine how a centric approach may be used to differentiate a B2B enterprise from its competitors.
B2B Customer Centricity: Moving from lip-service to full service
by Mark Eardley. In my next few columns, I’ll be asking Laura Ramos, Forrester’s VP and principal analyst serving B2B marketing professionals, about customer-centricity.