by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
Tag archives: by Julia Ahlfeldt
The CX-Files: Is your brand ready for a youthquake?
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
The CX-Files: Eat your own lunch — be brave & expand into the unknown
by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?
The CX-Files: Customer don’ts that brands mustn’t make
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
The CX-Files: CEOs need to put their HR hats on
by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.
The CX-Files: Avoid own hype; put yourself in customers’ shoes
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
The CX-Files: The changing role of the CMO
by Julia Ahlfeldt. Who shoulders the responsibility for rallying the organisation to deliver on what the customer needs and expects?
The CX-Files: Seven dos & don’ts of journey mapping
by Julia Ahlfeldt. For many businesses, journey mapping is their first foray into customer-centric thinking. Here’s how to make sure you make the most of customer journey mapping.
The CX-Files: The CX metrics that matter most to customers
by Julia Ahlfeldt. Here are four ways to future-proof your business.
SA C-suites welcome chief customer officer to the club
by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.