by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.
Tag archives: chief customer officers
Big Q CMOs: Modern CMOs must market beyond digital boundaries
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Last up is Leeya Hendricks of Oracle UK.