by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
Tag archives: C-suite executive
Customer experience the panacea for CMOs
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
Big Q CMOs: Modern CMOs must market beyond digital boundaries
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Last up is Leeya Hendricks of Oracle UK.
Big Q CMOs: The new pressures faced by today’s CMOs
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Next up is Luca Gallarelli of Ogilvy Cape Town.
Big Q CMOs: Is there any more room in the C-suite?
by MarkLives. Next up in our panel are Wendy Bergsteedt of Coronation Fund Managers, Yegs Ramiah of Sanlam and Glenn Gillis of Sea Monster.
Big Q CMOs: Changing CMO role an opportunity for agencies
by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. Next up is Johanna McDowell of IAS.
Big Q CMOs: The CMO’s role in today’s technically advanced world
by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. First up is Prakash Patel of Fogg.