by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.
Tag archives: customer journey mapping
Thinking B2B: Selling to multiple buyers
by Warren Moss. One of the big differences between the B2B and the B2C business worlds is the number of users.
The CX-Files: Seven dos & don’ts of journey mapping
by Julia Ahlfeldt. For many businesses, journey mapping is their first foray into customer-centric thinking. Here’s how to make sure you make the most of customer journey mapping.
Gestalt: Enhancing the customer’s path to purchase
by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.