by Warren Moss. One of the big differences between the B2B and the B2C business worlds is the number of users.
Tag archives: consumer purchase journey
Gestalt: Data-driven ‘micro-moment’ strategy
by Leeya Hendricks. ‘Micro-moments’ in the customer experience are vital because they’re treasure troves of data about the buyer’s journey.
AdForum Worldwide Summit: IPG agencies in Africa doing great — Michael Roth
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Well, by now, the consultants are all becoming slightly weary — after three days of non-stop agency visits and 15 hours of working including late-evening presentations. But we were all up and ready once again early on Thursday morning, 10 October 2013, for another full day of AdForum Worldwide Summit.