by Warren Moss. The purchase decision is made based on the solution to the problem, not the tool that solves it.
Tag archives: consumer purchase decisions
Innovator’s Toolkit: Trust economy 2.0 — shifting purchase decisions
by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.
AdForum Worldwide Summit: IPG agencies in Africa doing great — Michael Roth
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Well, by now, the consultants are all becoming slightly weary — after three days of non-stop agency visits and 15 hours of working including late-evening presentations. But we were all up and ready once again early on Thursday morning, 10 October 2013, for another full day of AdForum Worldwide Summit.