by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
Tag archives: consumer loyalty
Innovator’s Toolkit: Trust economy 2.0 — shifting purchase decisions
by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.
Brand Politics: The consumer is no moron
by Alistair Mackay (@almackay) Frustrated commentators love to imply that voters are stupid, that most South Africans continue to vote for the ANC because they can’t understand politics, don’t know what’s in their own interests or are “uneducated”. David Ogilvy famously had to correct that line of thinking in marketing as well: “The consumer is not a moron, she is your wife.”