Brand Politics: The consumer is no moron

by Alistair Mackay (@almackay) Frustrated commentators love to imply that voters are stupid, that most South Africans continue to vote for the ANC because they can’t understand politics, don’t know what’s in their own interests or are “uneducated”. David Ogilvy famously had to correct that line of thinking in marketing as well: “The consumer is not a moron, she is your wife.”

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