Brands & Branding: Consumer disloyalty sweeping the nation

by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.

Brands & Branding: Hyperlife feeds insatiable appetite for convenience

by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?

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