by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
by Ailsa Wingfield. South African consumers are trading up for products and services, adopting the mindset that they will buy the best they can for themselves and their families, even in tougher times.
by Ailsa Wingfield. “Untapped potential” is often bandied about when it comes to Africa but the numbers speak for themselves.
by Ailsa Wingfield. Just as David slew Goliath, many local companies have not only survived the multinational competition but thrived.