by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
Tag archives: customer convenience
Market Research Wrap: “Convenience is the ultimate currency”
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
Fair Exchange: Convenience revisited
by Erna George. Brand managers must to return to their brand-positioning tools and properly evaluate how benefits such as convenience are expressed in their offers and brands. It’s about the full experience, not just about it cooking in two minutes.