The CX-Files: Eat your own lunch — be brave & expand into the unknown

by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?

Yuppiechef and the secret recipe to ecommerce success

by Herman Manson. In the entrance hall to the offices of Yuppiechef, the online retailer of high-end kitchen goods, are emblazoned the names of its first two hundred customers.

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