Yuppiechef and the secret recipe to ecommerce success

by Herman Manson. In the entrance hall to the offices of Yuppiechef, the online retailer of high-end kitchen goods, are emblazoned the names of its first two hundred customers.

Tiger in the ecommerce henhouse

by Herman Manson. Kim Reid, diplomatically perhaps, doesn’t care what the competition of his online retail venture, Takealot.com, is up to. The ecommerce market in South Africa is so nascent that it makes more sense to focus on successfully implementing your own strategy and building your own business, rather than fretting about what other players are doing, he says.

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