Apple fans make many excuses for the iPhone 4S, mainly insisting that it is indeed a significant step up from the 4, and Apple never promised a 5, and there’s nothing wrong with incremental improvements, and millions are lining up to buy the 4S.
Tag archives: pricing
Does the Apple iPad still set the benchmark for tablets?
ARTHUR GOLDSTUCK considers whether the Apple iPad still sets the benchmark for the Gadget Ten Question Tablet Test.
The next big shift in smartphones
Lurking beneath the headlines of the iPhone 4S launch was a signpost to the next big shift in smartphones – high end devices at low-end prices. ARTHUR GOLDSTUCK explores the meaning of a $99 iPhone 4.
Amazon’s Kindle Fire pricing the big differentiator as tablet market hots up
Amazon last week stunned the market with its announcement that the 7” Kindle Fire tablet will sell for $199.99 – well under half the price of the cheapest iPad. And it will release a $79 Kindle e-reader.
Tiger in the ecommerce henhouse
by Herman Manson. Kim Reid, diplomatically perhaps, doesn’t care what the competition of his online retail venture, Takealot.com, is up to. The ecommerce market in South Africa is so nascent that it makes more sense to focus on successfully implementing your own strategy and building your own business, rather than fretting about what other players are doing, he says.
When a click doesn’t pay
South African publishers are facing increasing pressure from advertisers to adopt a pricing model based on the clickthrough rate on banner ads, rather than the more traditional CPM (cost per mille or cost per thousand), pricing model, which is based on a fixed price for every 1000 impressions served.
CPC, or cost per click, is a performance-based pricing model, in which the advertiser is charged only for the number of clicks an ad delivers. The model was popularised by search engines such as Google.