by Vikash Gajjar. With digital and social media evolving every day, we need to become comfortable with change. Covid-19 proved that much. Easier said than done.
by Craig Hannabus. Have we gotten the social media marketing thing right? I’ve seen so, so many strategies, approaches, and methods come and go.
by Charlie Stewart. It’s only March and already we’ve seen some staggeringly cringeworthy uses of social media by corporates.
by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.
by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.
by Mongezi Mtati (@Mongezi) These are those instances when the holy grail of social media strategy comes into effect, when the brand ethos and personality are tested and score top marks.
by Mike Abel & Sean Bonthuys. Wat many plans still fail to distinguish is the difference between social media as a network, a channel or a tool. Or any combination thereof.