by Vikash Gajjar. With digital and social media evolving every day, we need to become comfortable with change. Covid-19 proved that much. Easier said than done.
Tag archives: by Vikash Gajjar
#CoronavirusSA: Customisation & agility’s forced democratisation
by Vikash Gajjar. A brand’s agility and adaptability to the current climate and the ‘new’ future will determine its success and longevity in a post-covid-19 world.
Cultural relevance — more than just a #hashtag
by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.