by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.
Tag archives: social purpose
Do social media conversations about your brand convert to sales?
by Mike Abel & Sean Bonthuys. Wat many plans still fail to distinguish is the difference between social media as a network, a channel or a tool. Or any combination thereof.