by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.
Tag archives: media agency
Media Redefined: If you think you’re in media, you’re wrong
by Martin MacGregor (@MartMacG) The word “media”, rather than changing in meaning, seems to have narrowed in definition. Its current meaning is “any means of communication that reach or influence people widely”.
A role for media agencies in solving the modern media blur
London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three.