by Charlie Stewart. Life is becoming complicated for advertisers who want to target customers as precisely as possible.
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.
by Charlie Stewart. While the dry nature of the headline announcement received little media exposure, the move should be of interest for anyone with more than a passing interest in the future of marketing.
by Charlie Stewart. Putting artificial intelligence (AI) at the heart of an organisation — in this case, Publicis Groupe — is a very interesting play.
by Charlie Stewart. Conspiracy theorists are wagging their tongues about the search giant’s monetisation motives.
by Charlie Stewart. Here is some practical guidance on how organisations may optimise their sites to improve their chances of featuring in voice search results.
by Charlie Stewart. Beyond the horrifying impact the Film and Publications Amendment Bill will have on media, there are profound implications for the marketing industry.
by Charlie Stewart. Voice is in vogue —and it’s set to change the lives of consumers while creating huge complexities for marketers.
by Charlie Stewart. Here are some predictions for the coming year that’ll give heart to some while sending shivers down the spines of others.
by Charlie Stewart. The two alternatives Google is offering publishers under its Flexible Sampling programme may not be all they seem.