by Charlie Stewart • Tags • Page 3 of 5 •

Clicks ’n Tricks: Google gets personal with ad-blocking

cat-domestic-cat-pet-young-cat courtesy of Pixabay

by Charlie Stewart. Life is becoming complicated for advertisers who want to target customers as precisely as possible.

Clicks ’n Tricks: The internet’s greatest lies

road-sign-attention-shield-stop courtesy of Pixabay

by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.

Clicks ’n Tricks: Google rearranges furniture; drops AdWords, DoubleClick

gem unicorn fantasy horse courtesy of pixabay

by Charlie Stewart. While the dry nature of the headline announcement received little media exposure, the move should be of interest for anyone with more than a passing interest in the future of marketing.

Clicks ’n Tricks: OK, Marcel, make me some money

by Charlie Stewart. Putting artificial intelligence (AI) at the heart of an organisation — in this case, Publicis Groupe — is a very interesting play.

Clicks ’n Tricks: Mapping burger joints — a new direction for Google

map-location-navigation-symbol courtesy of Pixabay

by Charlie Stewart. Conspiracy theorists are wagging their tongues about the search giant’s monetisation motives.

Clicks n Tricks: Optimising for voice search

voice-control-voice-commands courtesy of Pixabay

by Charlie Stewart. Here is some practical guidance on how organisations may optimise their sites to improve their chances of featuring in voice search results.

Clicks ’n Tricks: Internet censorship bill will break media, marketing

PMG Film and Publications Amendment Bill progress screengrab

by Charlie Stewart. Beyond the horrifying impact the Film and Publications Amendment Bill will have on media, there are profound implications for the marketing industry.

Clicks ’n Tricks: The year of voice

by Charlie Stewart. Voice is in vogue —and it’s set to change the lives of consumers while creating huge complexities for marketers.

Clicks ’n Tricks: Five marketing trends for 2018

weatherman-rain-wet-water courtesy of Pixabay

by Charlie Stewart. Here are some predictions for the coming year that’ll give heart to some while sending shivers down the spines of others.

Clicks ’n Tricks: Media, look Google Flexible Sampling gift horse in mouth

eye google detail macro face courtesy of Pixabay

by Charlie Stewart. The two alternatives Google is offering publishers under its Flexible Sampling programme may not be all they seem.