a trendMARK feature by Andy Gilder (@Andy_Gilder) If you’re chasing the “next big thing” you may end up chasing your own tail, when the answer could be a lot simpler and closer to home. I refuse to bark up the wrong tree.
trendMARK contributors touch upon a wide array of subjects and trends that deal with consumers, the reputation economy, technology and the budding 54 market-strong continent that is Africa.
The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September).
The first IMC conference took place in Cape Town in 2010, followed by one in Johannesburg in 2011 before firmly establishing itself in both cities in 2012. It focuses on multi-platform, effective communication. According to conference director Jaco van Zyl his team picks topics and speakers based on feedback from the broader marketing industry through-out the year.
The conference combines speaker slots and workshops, and delegates can attend both, unlike some conferences where speaker and workshop tracks run concurrently. This year consists of ten workshops, with time for delegates to participate in eight over the two days, plus eight speaker slots.
Speakers this year includes mobile entrepreneur Nicholas Haralambous, who will discuss how mobile can be used effectively through all aspects of marketing, advertising and communication, ABSA Chief Marketing Officer, Africa, Sizakele Marutlulle, Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa and Andy Gilder, Head of Group Digital Strategy at ad agency Machine, on day one.
Adrian Hewlett, CEO and founder of the Habari Group, has combined his group’s significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine.