IMC 2013 Conference preview
The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September).
The first IMC conference took place in Cape Town in 2010, followed by one in Johannesburg in 2011 before firmly establishing itself in both cities in 2012. It focuses on multi-platform, effective communication. According to conference director Jaco van Zyl his team picks topics and speakers based on feedback from the broader marketing industry through-out the year.
The conference combines speaker slots and workshops, and delegates can attend both, unlike some conferences where speaker and workshop tracks run concurrently. This year consists of ten workshops, with time for delegates to participate in eight over the two days, plus eight speaker slots.
Speakers this year includes mobile entrepreneur Nicholas Haralambous, who will discuss how mobile can be used effectively through all aspects of marketing, advertising and communication, ABSA Chief Marketing Officer, Africa, Sizakele Marutlulle, Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa and Andy Gilder, Head of Group Digital Strategy at ad agency Machine, on day one.
On day two, it’s the turn of Ahmed Tilly, Executive Creative Director at BlackRiverFC, Jonathan Ratcliffe, agency lead at Google South Africa, Xolisa Dyeshana, Executive Creative Director and Partner at Joe Public and Rebecca Cronje, Head of Strategy at PR agency Atmosphere.
The workshops will cover everything from researching your app requirements to online marketing, PR in the age of social media, innovation in email marketing, how to brief an agency to get the best work and tracking sales and conversions.
Van Zyl expects around 200-250 delegates at the Cape Town event. Most delegates are from marketing departments with a smaller contingent of delegates coming from agencies and media. Registration is still open (cost R4500 ex VAT).