by Herman Manson. Godfrey Morley, MD at Draftfcb Cape Town, is taking up the position of chairman of the Cape Town agency starting July 1.
Mike Barnwell, the recently appointed ECD at Draftfcb Cape Town, wants agency language focused on compartmentalising the communications trade to go. Instead of below-, above- or even through-the-line thinking, he wants his agency to talk about strategically sound solutions instead.
Godfrey Morley has been running Draftfcb Cape Town]] for a little over a year. As someone who has spent most of his career on the client side of the table – he was head of sponsorship for SAB, communications director for McDonalds, marketing director of Samsung and executive director at Thebe Tourism Group – Morley brings a strong focus on business transformation to the agency.
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
Can Cape Town become to Johannesburg what Austin is to Dallas, Barcelona is to Madrid or San Francisco is to LosbAngeles – not as big, not as industrial but certainly more creative, entrepreneurial and tech-centric? Gavin Levinsohn, CEO of Ogilvy Cape Town asks the question, but already it seems rhetorical.