by Colwyn Elder (@colwynelder) #ClickClean is a campaign aimed at increasing awareness of all the ‘dirty stuff’ we consume online, where “dirty” refers not to content but rather all those clicks, streams and shares that are still being powered by dirty energy.
Tag archives: greenpeace
Mike Barnwell says agency language should change
Mike Barnwell, the recently appointed ECD at Draftfcb Cape Town, wants agency language focused on compartmentalising the communications trade to go. Instead of below-, above- or even through-the-line thinking, he wants his agency to talk about strategically sound solutions instead.
Samsung responds to greenwashing story
Samsung has issued a press statement responding to my story that it had been caught misrepresenting its eco credentials to South African consumers.
Samsung remains committed to environment-friendly practices
26 March 2010
Samsung Electronics South Africa (Pty) Ltd has noted the recent ruling by the Advertising Standards Authority of South Africa (ASA) and believes that the ASA has adopted a different interpretation to what was intended.
A place in the sun on one of those ‘Best and Kindest and We don’t Suck at All’ lists
I just published a story on BizCommunity.com relating how Samsung was caught out green washing its environmental credentials. The final, slightly more colourful, unedited paragraph of the story is republished here:
Mark Reads: Fire those Brandhouse people!
Stories worth a read this morning: Winfrey Bets on Her Future With Cable NYTimes.com Ms. Winfrey, the billionaire queen of daytime television, is planning to announce on Friday that she will step down from her daily pulpit, “The Oprah Winfrey Show,” in two years in order to concentrate on the forthcoming cable channel that will …
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