by Tenielle Maris. Human storytelling has the innate ability to make a brand more engaging and more authentic, if done in the right way.
Tag archives: storytelling
Motive: Technology — the death of storytelling?
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.
The Business of Business: We need more women leaders in adland
by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expressing their emotions and perceiving the emotions in those around them, how come so few of them lead in the agency world? How come so few of them lead on the creative floor?
Brand Politics: Voters as heroes and the art of brand loyalty
by Alistair Mackay (@almackay) How do our political brands get such fervent support, even in the absence of tangible products and services and, in some cases, poor or skewed records of delivery? If private sector brands could illicit such customer loyalty, their marketing directors would retire at 40 — rich, happy and fulfilled.