The Business of Business: We need more women ...
by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expre...
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know w...
The Business of Business: Where do creative d...
by Jerry Mpufane (@JerryMpufane) If the advertising agency business is all about the work, then where does the...
The Business of Business: Getting paid well —...
by Jerry Mpufane (@JerryMpufane) Let me start this month’s column by sharing the good news: The optics have sh...
The Business of Business: Unconventional quic...
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create...
The Business of Business: Advertising is good...
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succ...
The Business of Business: The virtuous circle
by Jerry Mpufane (@JerryMpufane) I am fascinated by the subject of “the business of business” and will use thi...