by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expressing their emotions and perceiving the emotions in those around them, how come so few of them lead in the agency world? How come so few of them lead on the creative floor?
Tag archives: The Business of Business
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.
The Business of Business: Where do creative directors come from?
by Jerry Mpufane (@JerryMpufane) If the advertising agency business is all about the work, then where does the attitude, influence, inspiration, and the vision behind the work come from? Many of us accept that a myriad of skill sets in the creative campaign value chain can influence the work. But, who holds the cards?
The Business of Business: Getting paid well — the holy grail
by Jerry Mpufane (@JerryMpufane) Let me start this month’s column by sharing the good news: The optics have shifted to Brand. More and more, company executives are asking questions about the opportunity to leverage Brand in order to create stakeholder value.
The Business of Business: Unconventional quickly becomes conventional
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.
The Business of Business: Advertising is good for business
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.
The Business of Business: The virtuous circle
by Jerry Mpufane (@JerryMpufane) I am fascinated by the subject of “the business of business” and will use this column to explore what I believe it takes to run a great advertising agency. The intention is to have a lot of fun while sharing perspectives that I hope arouse the reader’s imagination.