by TJ Njozela. Advertising agencies offer clients creative output. So how do agencies charge a client?
Tag archives: advertising creativity
Motive: How do you quantify creativity anyway? [Part 1]
by TJ Njozela. A lot of people mistakenly think that advertising agencies sell time. This is incorrect.
The Business of Business: Unconventional quickly becomes conventional
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.