by Leeya Hendricks. ‘Micro-moments’ in the customer experience are vital because they’re treasure troves of data about the buyer’s journey.
Tag archives: by Leeya Hendricks
Gestalt: Enhancing the customer’s path to purchase
by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.
Gestalt: Martech and ‘marchitecture’ — customer first
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Gestalt: Elevating customer success
by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.
Taking customer experience to the next level
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
Customer experience the panacea for CMOs
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
Big Q CMOs: Modern CMOs must market beyond digital boundaries
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Last up is Leeya Hendricks of Oracle UK.