by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
Tag archives: by Bogosi Motshegwa
Adnalysis: Strategy is creativity before creativity
by Bogosi Motshegwa. However you refer to strategy, in itself it is creativity. Yet the lack of respect for it is astonishing.
Adnalysis: “What”, “how” as important as “why” for brands
by Bogosi Motshegwa. It’s a cliché but, to be a leader in your category, you need to do things differently. Literally.
Adnalysis: Nobody should buy our brands (we don’t deserve the sale)
by Bogosi Motshegwa. In marketing, advertising and brand-building, it’s surprising how we go about as if we deserve for people to buy from us.
Adnalysis: How strategists may help brands be important
by Bogosi Motshegwa. Strategists are well-empowered to give direction to ensure that brands play a far more important role than just selling.
Adnalysis: Some only talk about transformation; AMASA does it
by Bogosi Motshegwa. If you believe in transformation and want to achieve it, you have to act upon it, not just talk about it.
Adnalysis: Never stop courting your clients — especially after the win
by Bogosi Motshegwa. If you’re in a committed relationship and you continue to pursue other people, you’ll inevitably end up faltering in your commitment.
Adnalysis: SA ad strategies too weak and average
by Bogosi Motshegwa. We need more strategies that help push brands outside of what is expected, especially within their respective categories.
Social media — how to be socially relevant
by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.
Social media — don’t just tick the boxes
by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.