The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. South Africa took three bronzes. Two went to FCB South Africa (Johannesburg) for Coca-Cola and the third to TBWA Hunt Lascaris for Tiger Brands.
Tiger Brands – TBWA Hunt Lascaris
Coca-Cola – FCB South Africa
In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for ‘Guilt Trips’ created for V/Line.
The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.
The UK also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, ‘Magic of Flying’. 2677 entries were made into the category this year – 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.
In the PR category the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, ‘The Scarecrow’. In this category 1850 entries were this year received from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.
Creative Effectiveness Lions Winners – CANNES LIONS 2014
| Title | Advertiser | Product | Entrant / Agency | Country | Prize | |
| GUILT TRIPS | V/LINE | TRANSPORT | McCANN MELBOURNE | AUSTRALIA | Creative Effectiveness Grand Prix | |
| ‘WEAVE YOUR MAGIC’: HOW LURPAK FOUND ITS GLOBAL VOICE | ARLA FOODS | LURPAK / SVENSKT SMÖR | WIEDEN+KENNEDY London | UNITED KINGDOM | Creative Effectiveness Lion | |
| EXPEDIA – TRAVEL YOURSELF INTERESTING | EXPEDIA | EXPEDIA | OGILVY & MATHER ADVERTISING London | UNITED KINGDOM | Creative Effectiveness Lion | |
| DON’T RAISE MONEY, MAKE MONEY | DEPAUL UK | THE DEPAUL BOX COMPANY | PUBLICIS LONDON | UNITED KINGDOM | Creative Effectiveness Lion | |
| HOW BRAD PITT’S BRO’ HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney | AUSTRALIA | Creative Effectiveness Lion | |
| DOVE REAL BEAUTY SKETCHES | UNILEVER | DOVE MASTERBRAND | OGILVY BRASIL São Paulo | BRAZIL | Creative Effectiveness Lion | |
| AUSTRALIA DAY | McDONALD’S AUSTRALIA | McDONALDS | DDB Sydney | AUSTRALIA | Creative Effectiveness Lion | |
Direct Lions Winners – CANNES LIONS 2014
| Title | Advertiser | Product | Entrant / Agency | Country | Prize |
| MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Grand Prix |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | BELDENT INFINIT | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Gold Lion |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | CHRISTMAS | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion |
| FIFA 14 | MICROSOFT | XBOX 360 | Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá | COLOMBIA | Gold Lion |
| BOB DYLAN LIKE A ROLLING STONE | SONY MUSIC | BOB DYLAN BOX SET RELEASE | INTERLUDE New York | USA | Gold Lion |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | INTERNATIONAL CHILDRENS’ AID ORGANIZATION | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
| DEAR FUTURE MOM | COORDOWN ONLUS | WORLD DOWN SYNDROME DAY | SAATCHI & SAATCHI Milan | ITALY | Gold Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | Gold Lion |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | BELDENT INFINIT | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Gold Lion |
| MILKA LAST SQUARE | MONDELEZ INTERNATIONAL | FOOD | BUZZMAN Paris | FRANCE | Gold Lion |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Gold Lion |
| LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | Gold Lion |
| VROOM RING BOOM | CLARO | CLARO | OGILVY GUATEMALA | GUATEMALA | Gold Lion |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | INTERNATIONAL CHILDRENS’ AID ORGANIZATION | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion |
| RAISING VOICES | COLEGIO LAS LOMAS ORAL | COLEGIO LAS LOMAS ORAL | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Gold Lion |
| DEAR FUTURE MOM | COORDOWN ONLUS | WORLD DOWN SYNDROME DAY | SAATCHI & SAATCHI Milan | ITALY | Gold Lion |
| WE WERE THERE | BNP PARIBAS | BANK & ASSURANCES | SID LEE Paris | FRANCE | Gold Lion |
| AUDI TEST DRIVE CUBE | AUDI | AUDI A8 | PHILIPP UND KEUNTJE Hamburg | GERMANY | Silver Lion |
| PENNY THE PIRATE | LUXOTTICA | OPSM KIDS EYE SCREENING TOOL | SAATCHI & SAATCHI Sydney | AUSTRALIA | Silver Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | Silver Lion |
| SHARE MY DABBA | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | SHARE MY DABBA | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Silver Lion |
| WE WERE THERE | BNP PARIBAS | BANK & ASSURANCES | SID LEE Paris | FRANCE | Silver Lion |
| PHUBBING | MACQUARIE | DICTIONARY | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| AUDI TEST DRIVE CUBE | AUDI | AUDI A8 | PHILIPP UND KEUNTJE Hamburg | GERMANY | Silver Lion |
| DEAR FUTURE MOM | COORDOWN ONLUS | WORLD DOWN SYNDROME DAY | SAATCHI & SAATCHI Milan | ITALY | Silver Lion |
| I WISH MY SON HAD CANCER | HARRISON’S FUND | HARRISON’S FUND | AIS London | UNITED KINGDOM | Silver Lion |
| FUCK THE POOR | THE PILION TRUST | YOUTH HOMELESSNESS CHARITY | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion |
| MY HOME IS AN OVEN | BGH | BGH AIR CONDITIONERS | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | BRAZIL | Silver Lion |
| TRANSAVIA – EBAY | TRANSAVIA.COM | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Silver Lion |
| PHUBBING | MACQUARIE | DICTIONARY | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| SHARE MY DABBA | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | SHARE MY DABBA | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| MILKA LAST SQUARE | MONDELEZ INTERNATIONAL | FOOD | BUZZMAN Paris | FRANCE | Silver Lion |
| JC DECAUX STREET VIEW UNPAID BILLS | JC DECAUX | OUTDOOR ADVERTISING | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion |
| THE BARBECUE BIBLE | TRAMONTINA | BARBECUE PRODUCTS | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion |
| ALL EYES ON S4. | SWISSCOM | SAMSUNG GALAXY S4 | HEIMAT Berlin | GERMANY | Bronze Lion |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY | DDB SPAIN Madrid | SPAIN | Bronze Lion |
| THE LEGENDARY POSTERS | HEINEKEN | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| 3D ON THE ROCKS | SUNTORY HOLDINGS LIMITED | SUNTORY WHISKY | TBWA\HAKUHODO Tokyo | JAPAN | Bronze Lion |
| HAVING A GOOD MEMORY HAS ITS BENEFITS | NATURE´S GARDEN | MULTICEBRINA | MARURI GREY Guayaquil | ECUADOR | Bronze Lion |
| 1200 TREES-LIKE PURIFYING BILLBOARD | THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY | ADMISSION 2014 | FCB MAYO Lima | PERU | Bronze Lion |
| MY HOME IS AN OVEN | BGH | BGH AIR CONDITIONERS | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion |
| SECOND CHANCE | BUSINESS IN THE COMMUNITY | BUSINESS IN THE COMMUNITY | LEO BURNETT LONDON | UNITED KINGDOM | Bronze Lion |
| TRANSAVIA – EBAY | TRANSAVIA.COM | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THEATER | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| SAMSUNG MAESTROS ACADEMY | SAMSUNG ELECTRONICS ITALY | SAMSUNG CONSUMER ELECTRONICS | LEO BURNETT Milan | ITALY | Bronze Lion |
| MINUTE OF SILENCE | RSL AUSTRALIA | ANZAC APPEAL | DDB GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| UNSELFIE | BBDO Guerrero/TYPHOON YOLANDA APPEAL | FUNDRAISING | BBDO GUERRERO Makati City | THE PHILIPPINES | Bronze Lion |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | VOLKSWAGEN BUS | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| PENNY THE PIRATE | LUXOTTICA | OPSM KIDS EYE SCREENING TOOL | SAATCHI & SAATCHI Sydney | AUSTRALIA | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THEATER | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| DACIA SPONSOR DAY | RENAULT ITALIA | DACIA | PUBLICIS ITALY Milan | ITALY | Bronze Lion |
| JC DECAUX STREET VIEW UNPAID BILLS | JC DECAUX | OUTDOOR ADVERTISING | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | BRAZIL | Bronze Lion |
| PHUBBING | MACQUARIE | DICTIONARY | McCANN MELBOURNE | AUSTRALIA | Bronze Lion |
| SEARCHING FOR HEARTS | PERUVIAN CANCER FOUNDATION | PONLE CORAZON | FCB MAYO Lima | PERU | Bronze Lion |
| NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | DRONE STRIKES COLLATERAL DAMAGE AWARENESS | BBDO PAKISTAN Lahore | PAKISTAN | Bronze Lion |
| THE LEGENDARY POSTERS | HEINEKEN | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | VOLKSWAGEN BUS | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THEATER | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| A TRIP OUT TO SEA | GUY COTTEN | MARINE SECURITY GEAR – LIFEJACKETS | CLM BBDO Boulogne-Billancourt | FRANCE | Bronze Lion |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | DONATIONS | KOLLE REBBE Hamburg | GERMANY | Bronze Lion |
| FUCK THE POOR | THE PILION TRUST | YOUTH HOMELESSNESS CHARITY | PUBLICIS LONDON | UNITED KINGDOM | Bronze Lion |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| GIFT BOX | THE SALVATION ARMY, CROWN RELOCATIONS | RE-CYCLING | LEO BURNETT HONG KONG | HONG KONG | Bronze Lion |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY | DDB SPAIN Madrid | SPAIN | Bronze Lion |
| SECOND CHANCE | BUSINESS IN THE COMMUNITY | BUSINESS IN THE COMMUNITY | LEO BURNETT LONDON | UNITED KINGDOM | Bronze Lion |
| YOU ARE MY SON | MINISTRY OF DEFENSE | PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED | LOWE-SSP3 Bogotá | COLOMBIA | Bronze Lion |
| MEMORY EDITION | FUNDACIÓN REINA SOFÍA | FUNDACIÓN REINA SOFÍA | SRA. RUSHMORE Madrid | SPAIN | Bronze Lion |
PR Lions Winners – CANNES LIONS 2014
| Title | Advertiser | Product | Entrant / Agency | Country | PR Agency | Prize | |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | FAST CASUAL DINING | CREATIVE ARTISTS AGENCY Los Angeles | USA | EDELMAN New York | Grand Prix | |
| THIS IS WHOLESOME | HONEY MAID | SNACKS | DROGA5 New York | USA | WEBER SHANDWICK Chicago | Gold Lion | |
| TUI CATCH A MILLION | HEINEKEN NEW ZEALAND | TUI BEER | SAATCHI & SAATCHI Auckland / APOLLONATION Auckland | NEW ZEALAND | Gold Lion | ||
| THE FADING NEWS | RADIKAL | NEWSPAPER | TBWA\ISTANBUL | TURKEY | Gold Lion | ||
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | FAST CASUAL DINING | CREATIVE ARTISTS AGENCY Los Angeles | USA | EDELMAN New York | Gold Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | INTERNATIONAL CHILDRENS’ AID ORGANIZATION | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | ||
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | ||
| RICE-CODE | INAKADATE VILLAGE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Gold Lion | ||
| SAMSUNG MAESTROS ACADEMY | SAMSUNG ELECTRONICS ITALY | SAMSUNG CONSUMER ELECTRONICS | LEO BURNETT Milan | ITALY | Gold Lion | ||
| THE FADING NEWS | RADIKAL | NEWSPAPER | TBWA\ISTANBUL | TURKEY | Gold Lion | ||
| DALLAS GAS STATION | TNT | DALLAS | GREY NEW YORK | USA | Gold Lion | ||
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | FAST CASUAL DINING | CREATIVE ARTISTS AGENCY Los Angeles | USA | EDELMAN New York | Gold Lion | |
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo | BRAZIL | Gold Lion | ||
| LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FMX, FL, FM- INTEGRATED CAMPAIGN | FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS | SWEDEN | BE ON Stockholm | Gold Lion | |
| IF WE MADE IT | HEINEKEN | NEWCASTLE BROWN ALE | DROGA5 New York | USA | FAST HORSE Minneapolis | Silver Lion | |
| FOOTBALL ON YOUR PHONE | DIRECTV | TELECOMMUNICATIONS | GREY NEW YORK | USA | Silver Lion | ||
| DALLAS GAS STATION | TNT | DALLAS | GREY NEW YORK | USA | KETCHUM New York | Silver Lion | |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH Los Angeles | USA | Silver Lion | ||
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | ELEVEN PR Sydney | Silver Lion | |
| HANDS ON SEARCH | YAHOO! JAPAN | YAHOO! JAPAN | HAKUHODO KETTLE Tokyo | JAPAN | Silver Lion | ||
| MOVIES THAT CHANGE LIVES | CHANGE ONE LIFE | ADOPTION AWARENESS | Y&R Moscow | RUSSIA | PROSTOR PR AND CONSULTING Moscow | Silver Lion | |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY | DDB SPAIN Madrid / DDB SPAIN Madrid | SPAIN | QMS Madrid | Silver Lion | |
| 18TH ZONE EMBASSY | FRITOLAY | TORTRIX | BBDO GUATEMALA | GUATEMALA | Silver Lion | ||
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | ELEVEN PR Sydney | Silver Lion | |
| POLISH DIACRITICS CAMPAIGN | POLISH ACADEMY OF SCIENCES | POLISH LANGUAGE | OGILVY & MATHER ADVERTISING Warsaw | POLAND | OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw | Silver Lion | |
| D ROSE JUMP STORE | ADIDAS | ADIDAS D ROSE 3.5 BASKETBALL SHOES | TBWA\LONDON | UNITED KINGDOM | Silver Lion | ||
| SADDLE BLOSSOMS | COGOO – CLEAN CITY ORGANIZATION | STOP ABANDONING BICYCLES | TBWA\HAKUHODO Tokyo | JAPAN | THE WINDWARD Tokyo | Silver Lion | |
| THE HAIR FEST | CASA DE LA AMISTAD | HAIR DONATION | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | ||
| THE EPIC SPLIT | VOLVO TRUCKS | THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS | SWEDEN | BE ON Stockholm | Silver Lion | |
| DACIA SPONSOR DAY | RENAULT ITALIA | DACIA | PUBLICIS CONSULTANTS ITALIA Milan | ITALY | PUBLICIS CONSULTANTS ITALIA Milan | Silver Lion | |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH Los Angeles | USA | Silver Lion | ||
| GOOGLE ‘REUNION’ | GOOGLE, INDIA | GOOGLE SEARCH | OGILVY & MATHER INDIA Mumbai | INDIA | Silver Lion | ||
| RICE-CODE | INAKADATE VILLAGE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Silver Lion | ||
| ANDROID KIT KAT | NESTLÉ | KIT KAT | JWT LONDON | UNITED KINGDOM | Silver Lion | ||
| SAT-JF14 | RECORD COLLECTION | MUSIC ALBUM – JOHN FRUSCIANTE | LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles | BRAZIL | Silver Lion | ||
| LOVE | HONEY MAID | SNACKS | DROGA5 New York | USA | WEBER SHANDWICK Chicago | Silver Lion | |
| #SOMOSTODOSMACACOS #WEAREALLMONKEYS | NEYMAR JR | INSTITUCIONAL | LODUCCA São Paulo | BRAZIL | Silver Lion | ||
| ANIMAL STRIKE | PAW JUSTICE | CHARITY | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | MANGO COMMUNICATIONS Auckland | Silver Lion | |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | VOLKSWAGEN BUS | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion | ||
| DAD’S PREGNANT TOO | KIMBERLY CLARK | HUGGIES | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| THE ANTI CANCER PASTE UP | A.C.CAMARGO CANCER CENTER | BREAST CANCER CAMPAIGN | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion | ||
| PANTENE LIFE CARE | PROCTER & GAMBLE | PANTENE | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | SOL DE JANEIRO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | ||
| ARE YOU KLAUS-HEIDI? | LUFTHANSA | FLIGHT CARRIER | DDB STOCKHOLM | SWEDEN | BURSON-MARSTELLER Stockholm | Bronze Lion | |
| UNGROUNDED: AN INNOVATION LAB IN THE SKY | BRITISH AIRWAYS | BRITISH AIRWAYS | OGILVY NEW YORK / TEXT 100 New York | USA | Bronze Lion | ||
| GOOGLE ‘REUNION’ | GOOGLE, INDIA | GOOGLE SEARCH | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | ||
| GIVING | REAL MOVE CO. | TRUEMOVE H | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | ||
| VERY GOOD MANNERS | POLISH RED CROSS | GOOD CHILDHOOD | CHEIL POLAND Warsaw | POLAND | Bronze Lion | ||
| NO CHILD BRIDES | CHILD SURVIVAL INDIA | CHILD SURVIVAL INDIA | HAVAS WORLDWIDE INDIA Gurgaon | INDIA | Bronze Lion | ||
| #MAMMING | N/A | BREAST CANCER AWARENESS | 360i New York | USA | Bronze Lion | ||
| WHY BRING A CHILD INTO THIS WORLD? | UNILEVER | UNILEVER BRAND GLOBAL | DAVID Buenos Aires | ARGENTINA | EDELMAN London | Bronze Lion | |
| BE A MAN | KOMMUNAL | GENDER EQUALITY | VOLONTAIRE Stockholm | SWEDEN | Bronze Lion | ||
| INCOMPLETE BIOS | FUNDACIÓN PANIAMOR | CHILD PROTECTION (NON PROFIT ORGANIZATION) | LEO BURNETT COSTA RICA San Jose | COSTA RICA | Bronze Lion | ||
| RUMBLE ON THE RAILS | COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING | SPORTS FEDERATION | KETCHUM SPORTS & ENTERTAINMENT New York | USA | KETCHUM SPORTS & ENTERTAINMENT New York | Bronze Lion | |
| RAIN FOR SALE | THE COCA-COLA COMPANY | RAINWATER OF LLORO | OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá | COLOMBIA | Bronze Lion | ||
| PANTENE LIFE CARE | PROCTER & GAMBLE | PANTENE | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | SOL DE JANEIRO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | ||
| HSBC NOW | HSBC | WEB TV SERIES | HSBC London | UNITED KINGDOM | Bronze Lion | ||
| HIT 3001 | DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO | ENTREPRENEURSHIP | JWT SAN JUAN San Juan | PUERTO RICO | Bronze Lion | ||
| TAXI STOLTENBERG | ARBEIDERPARTIET (THE LABOUR PARTY) | ARBEIDERPARTIET (THE LABOUR PARTY) | TRY/APT ADVERTISING AGENCY Oslo | NORWAY | Bronze Lion | ||
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY | DDB SPAIN Madrid / DDB SPAIN Madrid | SPAIN | QMS Madrid | Bronze Lion | |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | BELDENT INFINIT | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion | ||
| DAD’S PREGNANT TOO | KIMBERLY CLARK | HUGGIES | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| TRUST YOUR POWER | PROCTER & GAMBLE | DURACELL | SAATCHI & SAATCHI New York | USA | CITIZEN PR New York | Bronze Lion | |
| GIVE BLOOD. GIVE POWER. – CHAMPIONS FOR CHILDREN. | GERMAN RED CROSS | BLOOD DONATION | JUNG von MATT Hamburg | GERMANY | MHOCH4 Hamburg | Bronze Lion | |
| TA NO MAPA! (ON THE MAP) | AFROREGGAE | AFROREGGAE | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion | ||
| MESSAGE BARTER | THE AKANKSHA FOUNDATION | THE AKANKSHA FOUNDATION SCHOOLS | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | ||
| SOLVING #SOCHIPROBLEMS | AIRBNB | SHORT-TERM HOME RENTALS | PEREIRA & O’DELL San Francisco | USA | Bronze Lion | ||
| ASSASSIN’S CREED IV – BLACK FLAG – DEFY HISTORY | UBISOFT EMEA | VIDEO GAME | SID LEE Paris | FRANCE | Bronze Lion | ||
| #UNAPOLOGETIC | MATTEL | BARBIE | MATTEL INC El Segundo | USA | KETCHUM Los Angeles / HL GROUP New York | Bronze Lion | |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH Los Angeles | USA | Bronze Lion | ||
Promo & Activation Lions Winners – CANNES LIONS 2014
| Title | Advertiser | Product | Entrant / Agency | Country | Prize | |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | CHRISTMAS | ADAM&EVEDDB London | UNITED KINGDOM | Grand Prix | |
| TROJAN MAILING | DHL | POSTAL DELIVERY | JUNG von MATT Stuttgart | GERMANY | Gold Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Gold Lion | |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | DONATIONS | KOLLE REBBE Hamburg | GERMANY | Gold Lion | |
| MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Gold Lion | |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Gold Lion | |
| BILLS ONLY COLLECTION BOX | RED CROSS | ANNUAL FUNDRAISING DRIVE 2014 | JWT MEXICO Mexico City | MEXICO | Gold Lion | |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | Gold Lion | |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | CHRISTMAS | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | |
| TRANSAVIA – EBAY | TRANSAVIA.COM | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Gold Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | INTERNATIONAL CHILDRENS’ AID ORGANIZATION | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | |
| LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | INTERNATIONAL CHILDRENS’ AID ORGANIZATION | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | BRAZIL | Gold Lion | |
| #SOMOSTODOSMACACOS #WEAREALLMONKEYS | NEYMAR JR | INSTITUCIONAL | LODUCCA São Paulo | BRAZIL | Gold Lion | |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | CHRISTMAS | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion | |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | BRAZIL | Gold Lion | |
| IF ONLY FOR A SECOND | MIMI FOUNDATION | SUPPORT AND WELLBEING CENTERS | LEO BURNETT FRANCE Paris | FRANCE | Gold Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | |
| UNGIVEN GIFTS | TRANSPORT ACCIDENT COMMISSION | SPEED | GREY MELBOURNE | AUSTRALIA | Gold Lion | |
| WHATEVER HAPPENS STUNT | ANHEUSER-BUSCH | BUD LIGHT | BBDO NEW YORK | USA | Silver Lion | |
| FUCK THE POOR | THE PILION TRUST | YOUTH HOMELESSNESS CHARITY | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion | |
| THE TAKEOFF | TRANSAVIA.COM | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Silver Lion | |
| FIAT ITALIAN MASTERPIECE | CHRYSLER GROUP | FIAT 500L | SAPIENTNITRO Miami | USA | Silver Lion | |
| THE HAIR FEST | CASA DE LA AMISTAD | HAIR DONATION | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | |
| THE TAKEOFF | TRANSAVIA.COM | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Silver Lion | |
| BOOBS | PACIFIC BRANDS UNDERWEAR GROUP | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion | |
| CLASSICAL BAND MERCHANDISE | SWISS YOUTH SYMPHONY ORCHESTRA | LEISURE/ENTERTAINMENT | FCB ZURICH | SWITZERLAND | Silver Lion | |
| YOU ARE MY SON | MINISTRY OF DEFENSE | PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED | LOWE-SSP3 Bogotá | COLOMBIA | Silver Lion | |
| LEGO. BLIND ART PROJECT | LEGO | LEGO. BLIND ART PROJECT | SERVICEPLAN Munich | GERMANY | Silver Lion | |
| MESSAGES | RED CROSS | TELCEL | JWT MEXICO Mexico City | MEXICO | Silver Lion | |
| MESSAGES | RED CROSS | TELCEL | JWT MEXICO Mexico City | MEXICO | Silver Lion | |
| WENDY’S PRETZEL BACON CHEESEBURGER LOVE SONGS | WENDY’S | QSR | VML Kansas City / KETCHUM Atlanta, GA | USA | Silver Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion | |
| SONG SWIMMER | SONY | WALKMAN SERIE W DEPORTIVA NWZ – W273 | McCANN ERICKSON BUENOS AIRES Buenos Aires | ARGENTINA | Silver Lion | |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | BELDENT INFINIT | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion | |
| MOZZIE BOX | SP BREWERY | SP LAGER PROMO/ACTIVATION | GEORGE PATTERSON Y&R Brisbane | AUSTRALIA | Silver Lion | |
| SONG SWIMMER | SONY | WALKMAN SERIE W DEPORTIVA NWZ – W273 | McCANN ERICKSON BUENOS AIRES Buenos Aires | ARGENTINA | Silver Lion | |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Silver Lion | |
| #ESURANCESAVE30 | ESURANCE | DIRECT INSURANCE | LEO BURNETT CHICAGO | USA | Silver Lion | |
| BILLS ONLY COLLECTION BOX | RED CROSS | ANNUAL FUNDRAISING DRIVE 2014 | JWT MEXICO Mexico City | MEXICO | Silver Lion | |
| MOVIES THAT CHANGE LIVES | CHANGE ONE LIFE | ADOPTION AWARENESS | Y&R Moscow | RUSSIA | Silver Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | INTERNATIONAL CHILDRENS’ AID ORGANIZATION | LEMZ Amsterdam | THE NETHERLANDS | Silver Lion | |
| FUCK THE POOR | THE PILION TRUST | YOUTH HOMELESSNESS CHARITY | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Silver Lion | |
| THE HAIR FEST | CASA DE LA AMISTAD | HAIR DONATION | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | |
| MANNEQUINS | PRO INFIRMIS | PRO INFIRMIS | JUNG von MATT/LIMMAT Zürich | SWITZERLAND | Silver Lion | |
| DEAR FUTURE MOM | COORDOWN ONLUS | WORLD DOWN SYNDROME DAY | SAATCHI & SAATCHI Milan | ITALY | Silver Lion | |
| THE LIONFISH INVASION. TERRIBLY DELICIOUS | COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES | THE LIONFISH INVASION | GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA | Silver Lion | |
| ASICS RYAN HALL TREADMILL | ASICS AMERICA | ASICS | VITRO San Diego | USA | Bronze Lion | |
| NON-VIOLENCE BUS | THE NON-VIOLENCE PROJECT MEXICO | NON-VIOLENCE | McCANN MEXICO CITY | MEXICO | Bronze Lion | |
| A RAINBOW FOR THE RAINBOW NATION | COCA-COLA SOUTH AFRICA | COCA-COLA | FCB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Bronze Lion | |
| CLARO EXTRA MINUTES | CLARO COSTA RICA | PREPAID SERVICE | OGILVY & MATHER COSTA RICA San Jose | COSTA RICA | Bronze Lion | |
| RETURN OF THE ASHES | HHK INTERTRADE | CARAN DACHE & FOREST CONTROL | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | |
| THE TIGER ALPHABET | TIGER BRANDS | TIGER BRANDS | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Bronze Lion | |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | DONATIONS | KOLLE REBBE Hamburg | GERMANY | Bronze Lion | |
| A RAINBOW FOR THE RAINBOW NATION | COCA-COLA SOUTH AFRICA | COCA-COLA | FCB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Bronze Lion | |
| PAY PER LAUGH | TEATRE NEU | THEATER | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion | |
| JC DECAUX STREET VIEW UNPAID BILLS | JC DECAUX | OUTDOOR ADVERTISING | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion | |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | Bronze Lion | |
| SAT-JF14 | RECORD COLLECTION | MUSIC ALBUM – JOHN FRUSCIANTE | LODUCCA São Paulo | BRAZIL | Bronze Lion | |
| THE WOMAN WHO CAN’T WATCH MOVIES | CANAL+ SPAIN | CANAL+ SPAIN | FCB SPAIN Madrid | SPAIN | Bronze Lion | |
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | |
| BROKEN LIVER | NATURE´S GARDEN | HEPALIVE | MARURI GREY Guayaquil | ECUADOR | Bronze Lion | |
| PROTECTION AD | NIVEA | NIVEA SUN KIDS | FCB BRASIL São Paulo | BRAZIL | Bronze Lion | |
| THE LEGENDARY POSTERS | HEINEKEN | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion | |
| #ESURANCESAVE30 | ESURANCE | DIRECT INSURANCE | LEO BURNETT CHICAGO | USA | Bronze Lion | |
| WIPE OFF 5 | TRANSPORT ACCIDENT COMMISSION | SPEED | GREY MELBOURNE | AUSTRALIA | Bronze Lion | |
| THE LIONFISH INVASION. TERRIBLY DELICIOUS | COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES | THE LIONFISH INVASION | GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA | Bronze Lion | |
| 7 DAYS OF RAIN | GEOX S.P.A | AMPHIBIOX SHOES | SMFB Oslo | NORWAY | Bronze Lion | |
| A TRIP OUT TO SEA | GUY COTTEN | MARINE SECURITY GEAR – LIFEJACKETS | CLM BBDO Boulogne-Billancourt | FRANCE | Bronze Lion | |
| MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion | |
| FRONT ROW | GOOGLE+ | GOOGLE FRONT ROW | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion | |
| THE EMOGRAPHY PROJECT | MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND | TELECOMMUNICATION PROVIDER | FCB ZURICH | SWITZERLAND | Bronze Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion | |
| BUCHAREST NOT BUDAPEST | KANDIA DULCE | CHOCOLATE BAR | BV McCANN ERICKSON ROMANIA Bucharest / MRM WORLDWIDE Bucharest | ROMANIA | Bronze Lion | |
| TUI BEER PLUMBER | HEINEKEN NEW ZEALAND | TUI BEER | SAATCHI & SAATCHI Auckland | NEW ZEALAND | Bronze Lion | |
| THE PHOTOGENIC BEER | KIRIN BREWERY COMPANY | KIRIN ICHIBAN | HAKUHODO Tokyo | JAPAN | Bronze Lion | |
| FOOTBALL RELIGION | FOCA BEER | BEER | GREY BRASIL São Paulo | BRAZIL | Bronze Lion | |
| LIVE TOY TRAFFIC | LA JUGUETERÍA | BBURAGO TOY CARS | OGILVY GUATEMALA | GUATEMALA | Bronze Lion | |
| @FOLLOWEDBYVOLVO | VOLVO CARS BELGIUM | CARS | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion | |
| LEGO. BLIND ART PROJECT | LEGO | LEGO. BLIND ART PROJECT | SERVICEPLAN Munich | GERMANY | Bronze Lion | |
| DO IT FOR DENMARK | SPIES TRAVELS | TRAVELS AND HOLIDAY | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | Bronze Lion | |
| MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion | |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion | |
| PROTECT YOUR #L1F3 | GENERTEL, EUROP ASSISTANCE | LIFE PARK – PROTECTION STORE | M&C SAATCHI Milan | ITALY | Bronze Lion | |
| VROOM RING BOOM | CLARO | CLARO | OGILVY GUATEMALA | GUATEMALA | Bronze Lion | |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | DONATIONS | KOLLE REBBE Hamburg | GERMANY | Bronze Lion | |
| MAKING CLOTHING DONATION INSTANTLY REWARDING | CHINA FOUNDATION FOR POVERTY ALLEVIATION | DONATION BOX | OGILVY BEIJING | CHINA | Bronze Lion | |
| THE LONGEST HANDESHAKE | TANGO NETWORK | RELATIONS BETWEEN THE TURKS AND THE ARMENIANS | TWIGA Moscow / ADACTIVE Tbilisi | RUSSIA | Bronze Lion | |
| TRANSAVIA – EBAY | TRANSAVIA.COM | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Bronze Lion | |
| SAMSUNG MAESTROS ACADEMY | SAMSUNG ELECTRONICS ITALY | SAMSUNG CONSUMER ELECTRONICS | LEO BURNETT Milan | ITALY | Bronze Lion | |
| DO IT FOR DENMARK | SPIES TRAVELS | TRAVELS AND HOLIDAY | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | Bronze Lion | |
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