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The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. South Africa took three bronzes. Two went to FCB South Africa (Johannesburg) for Coca-Cola and the third to TBWA Hunt Lascaris for Tiger Brands.

Tiger Brands – TBWA Hunt Lascaris

Coca-Cola – FCB South Africa

In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for ‘Guilt Trips’ created for V/Line.

The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.

The UK also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, ‘Magic of Flying’. 2677 entries were made into the category this year – 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.

In the PR category the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, ‘The Scarecrow’. In this category 1850 entries were this year received from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.

Creative Effectiveness Lions Winners – CANNES LIONS 2014

Title Advertiser Product Entrant / Agency Country Prize
GUILT TRIPS V/LINE TRANSPORT McCANN MELBOURNE AUSTRALIA Creative Effectiveness Grand Prix
‘WEAVE YOUR MAGIC’: HOW LURPAK FOUND ITS GLOBAL VOICE ARLA FOODS LURPAK / SVENSKT SMÖR WIEDEN+KENNEDY London UNITED KINGDOM Creative Effectiveness Lion
EXPEDIA – TRAVEL YOURSELF INTERESTING EXPEDIA EXPEDIA OGILVY & MATHER ADVERTISING London UNITED KINGDOM Creative Effectiveness Lion
DON’T RAISE MONEY, MAKE MONEY DEPAUL UK THE DEPAUL BOX COMPANY PUBLICIS LONDON UNITED KINGDOM Creative Effectiveness Lion
HOW BRAD PITT’S BRO’ HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA Creative Effectiveness Lion
DOVE REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL Creative Effectiveness Lion
AUSTRALIA DAY McDONALD’S AUSTRALIA McDONALDS DDB Sydney AUSTRALIA Creative Effectiveness Lion

Direct Lions Winners – CANNES LIONS 2014

Title Advertiser Product Entrant / Agency Country Prize
MAGIC OF FLYING BRITISH AIRWAYS BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Grand Prix
ALMOST IDENTICAL MONDELEZ INTERNATIONAL BELDENT INFINIT DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Gold Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Gold Lion
FIFA 14 MICROSOFT XBOX 360 Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá COLOMBIA Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC BOB DYLAN BOX SET RELEASE INTERLUDE New York USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Gold Lion
DEAR FUTURE MOM COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Gold Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL BELDENT INFINIT DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Gold Lion
MILKA LAST SQUARE MONDELEZ INTERNATIONAL FOOD BUZZMAN Paris FRANCE Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
LIVE TEST SERIES VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
VROOM RING BOOM CLARO CLARO OGILVY GUATEMALA GUATEMALA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
RAISING VOICES COLEGIO LAS LOMAS ORAL COLEGIO LAS LOMAS ORAL OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Gold Lion
DEAR FUTURE MOM COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Gold Lion
WE WERE THERE BNP PARIBAS BANK & ASSURANCES SID LEE Paris FRANCE Gold Lion
AUDI TEST DRIVE CUBE AUDI AUDI A8 PHILIPP UND KEUNTJE Hamburg GERMANY Silver Lion
PENNY THE PIRATE LUXOTTICA OPSM KIDS EYE SCREENING TOOL SAATCHI & SAATCHI Sydney AUSTRALIA Silver Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Silver Lion
WE WERE THERE BNP PARIBAS BANK & ASSURANCES SID LEE Paris FRANCE Silver Lion
PHUBBING MACQUARIE DICTIONARY McCANN MELBOURNE AUSTRALIA Silver Lion
AUDI TEST DRIVE CUBE AUDI AUDI A8 PHILIPP UND KEUNTJE Hamburg GERMANY Silver Lion
DEAR FUTURE MOM COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Silver Lion
I WISH MY SON HAD CANCER HARRISON’S FUND HARRISON’S FUND AIS London UNITED KINGDOM Silver Lion
FUCK THE POOR THE PILION TRUST YOUTH HOMELESSNESS CHARITY PUBLICIS LONDON UNITED KINGDOM Silver Lion
MY HOME IS AN OVEN BGH BGH AIR CONDITIONERS DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Silver Lion
TRANSAVIA – EBAY TRANSAVIA.COM AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Silver Lion
PHUBBING MACQUARIE DICTIONARY McCANN MELBOURNE AUSTRALIA Silver Lion
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion
MILKA LAST SQUARE MONDELEZ INTERNATIONAL FOOD BUZZMAN Paris FRANCE Silver Lion
JC DECAUX STREET VIEW UNPAID BILLS JC DECAUX OUTDOOR ADVERTISING BBDO BELGIUM Brussels BELGIUM Bronze Lion
THE BARBECUE BIBLE TRAMONTINA BARBECUE PRODUCTS JWT BRAZIL São Paulo BRAZIL Bronze Lion
ALL EYES ON S4. SWISSCOM SAMSUNG GALAXY S4 HEIMAT Berlin GERMANY Bronze Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY DDB SPAIN Madrid SPAIN Bronze Lion
THE LEGENDARY POSTERS HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
3D ON THE ROCKS SUNTORY HOLDINGS LIMITED SUNTORY WHISKY TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
HAVING A GOOD MEMORY HAS ITS BENEFITS NATURE´S GARDEN MULTICEBRINA MARURI GREY Guayaquil ECUADOR Bronze Lion
1200 TREES-LIKE PURIFYING BILLBOARD THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY ADMISSION 2014 FCB MAYO Lima PERU Bronze Lion
MY HOME IS AN OVEN BGH BGH AIR CONDITIONERS DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
SECOND CHANCE BUSINESS IN THE COMMUNITY BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
TRANSAVIA – EBAY TRANSAVIA.COM AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
PAY PER LAUGH TEATRE NEU THEATER THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
SAMSUNG MAESTROS ACADEMY SAMSUNG ELECTRONICS ITALY SAMSUNG CONSUMER ELECTRONICS LEO BURNETT Milan ITALY Bronze Lion
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
UNSELFIE BBDO Guerrero/TYPHOON YOLANDA APPEAL FUNDRAISING BBDO GUERRERO Makati City THE PHILIPPINES Bronze Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL VOLKSWAGEN BUS ALMAPBBDO São Paulo BRAZIL Bronze Lion
PENNY THE PIRATE LUXOTTICA OPSM KIDS EYE SCREENING TOOL SAATCHI & SAATCHI Sydney AUSTRALIA Bronze Lion
PAY PER LAUGH TEATRE NEU THEATER THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
DACIA SPONSOR DAY RENAULT ITALIA DACIA PUBLICIS ITALY Milan ITALY Bronze Lion
JC DECAUX STREET VIEW UNPAID BILLS JC DECAUX OUTDOOR ADVERTISING BBDO BELGIUM Brussels BELGIUM Bronze Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Bronze Lion
PHUBBING MACQUARIE DICTIONARY McCANN MELBOURNE AUSTRALIA Bronze Lion
SEARCHING FOR HEARTS PERUVIAN CANCER FOUNDATION PONLE CORAZON FCB MAYO Lima PERU Bronze Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS BBDO PAKISTAN Lahore PAKISTAN Bronze Lion
THE LEGENDARY POSTERS HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL VOLKSWAGEN BUS ALMAPBBDO São Paulo BRAZIL Bronze Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
PAY PER LAUGH TEATRE NEU THEATER THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
A TRIP OUT TO SEA GUY COTTEN MARINE SECURITY GEAR – LIFEJACKETS CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR DONATIONS KOLLE REBBE Hamburg GERMANY Bronze Lion
FUCK THE POOR THE PILION TRUST YOUTH HOMELESSNESS CHARITY PUBLICIS LONDON UNITED KINGDOM Bronze Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING LEO BURNETT HONG KONG HONG KONG Bronze Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY DDB SPAIN Madrid SPAIN Bronze Lion
SECOND CHANCE BUSINESS IN THE COMMUNITY BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
YOU ARE MY SON MINISTRY OF DEFENSE PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED LOWE-SSP3 Bogotá COLOMBIA Bronze Lion
MEMORY EDITION FUNDACIÓN REINA SOFÍA FUNDACIÓN REINA SOFÍA SRA. RUSHMORE Madrid SPAIN Bronze Lion

PR Lions Winners – CANNES LIONS 2014

Title Advertiser Product Entrant / Agency Country PR Agency Prize
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA EDELMAN New York Grand Prix
THIS IS WHOLESOME HONEY MAID SNACKS DROGA5 New York USA WEBER SHANDWICK Chicago Gold Lion
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER SAATCHI & SAATCHI Auckland / APOLLONATION Auckland NEW ZEALAND Gold Lion
THE FADING NEWS RADIKAL NEWSPAPER TBWA\ISTANBUL TURKEY Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA EDELMAN New York Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
RICE-CODE INAKADATE VILLAGE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Gold Lion
SAMSUNG MAESTROS ACADEMY SAMSUNG ELECTRONICS ITALY SAMSUNG CONSUMER ELECTRONICS LEO BURNETT Milan ITALY Gold Lion
THE FADING NEWS RADIKAL NEWSPAPER TBWA\ISTANBUL TURKEY Gold Lion
DALLAS GAS STATION TNT DALLAS GREY NEW YORK USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA EDELMAN New York Gold Lion
BALD CARTOONS GRAACC NGO OGILVY BRASIL São Paulo BRAZIL Gold Lion
LIVE TEST SERIES VOLVO TRUCKS THE NEW VOLVO FMX, FL, FM- INTEGRATED CAMPAIGN FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS SWEDEN BE ON Stockholm Gold Lion
IF WE MADE IT HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York USA FAST HORSE Minneapolis Silver Lion
FOOTBALL ON YOUR PHONE DIRECTV TELECOMMUNICATIONS GREY NEW YORK USA Silver Lion
DALLAS GAS STATION TNT DALLAS GREY NEW YORK USA KETCHUM New York Silver Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) TACO BELL TACO BELL BREAKFAST MENU DEUTSCH Los Angeles USA Silver Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR Sydney Silver Lion
HANDS ON SEARCH YAHOO! JAPAN YAHOO! JAPAN HAKUHODO KETTLE Tokyo JAPAN Silver Lion
MOVIES THAT CHANGE LIVES CHANGE ONE LIFE ADOPTION AWARENESS Y&R Moscow RUSSIA PROSTOR PR AND CONSULTING Moscow Silver Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY DDB SPAIN Madrid / DDB SPAIN Madrid SPAIN QMS Madrid Silver Lion
18TH ZONE EMBASSY FRITOLAY TORTRIX BBDO GUATEMALA GUATEMALA Silver Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR Sydney Silver Lion
POLISH DIACRITICS CAMPAIGN POLISH ACADEMY OF SCIENCES POLISH LANGUAGE OGILVY & MATHER ADVERTISING Warsaw POLAND OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw Silver Lion
D ROSE JUMP STORE ADIDAS ADIDAS D ROSE 3.5 BASKETBALL SHOES TBWA\LONDON UNITED KINGDOM Silver Lion
SADDLE BLOSSOMS COGOO – CLEAN CITY ORGANIZATION STOP ABANDONING BICYCLES TBWA\HAKUHODO Tokyo JAPAN THE WINDWARD Tokyo Silver Lion
THE HAIR FEST CASA DE LA AMISTAD HAIR DONATION OGILVY & MATHER Mexico City MEXICO Silver Lion
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS SWEDEN BE ON Stockholm Silver Lion
DACIA SPONSOR DAY RENAULT ITALIA DACIA PUBLICIS CONSULTANTS ITALIA Milan ITALY PUBLICIS CONSULTANTS ITALIA Milan Silver Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) TACO BELL TACO BELL BREAKFAST MENU DEUTSCH Los Angeles USA Silver Lion
GOOGLE ‘REUNION’ GOOGLE, INDIA GOOGLE SEARCH OGILVY & MATHER INDIA Mumbai INDIA Silver Lion
RICE-CODE INAKADATE VILLAGE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Silver Lion
ANDROID KIT KAT NESTLÉ KIT KAT JWT LONDON UNITED KINGDOM Silver Lion
SAT-JF14 RECORD COLLECTION MUSIC ALBUM – JOHN FRUSCIANTE LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles BRAZIL Silver Lion
LOVE HONEY MAID SNACKS DROGA5 New York USA WEBER SHANDWICK Chicago Silver Lion
#SOMOSTODOSMACACOS #WEAREALLMONKEYS NEYMAR JR INSTITUCIONAL LODUCCA São Paulo BRAZIL Silver Lion
ANIMAL STRIKE PAW JUSTICE CHARITY DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO COMMUNICATIONS Auckland Silver Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL VOLKSWAGEN BUS ALMAPBBDO São Paulo BRAZIL Bronze Lion
DAD’S PREGNANT TOO KIMBERLY CLARK HUGGIES OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
THE ANTI CANCER PASTE UP A.C.CAMARGO CANCER CENTER BREAST CANCER CAMPAIGN JWT BRAZIL São Paulo BRAZIL Bronze Lion
PANTENE LIFE CARE PROCTER & GAMBLE PANTENE GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
TATTOO SKIN CANCER CHECK SOL DE JANEIRO SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Bronze Lion
ARE YOU KLAUS-HEIDI? LUFTHANSA FLIGHT CARRIER DDB STOCKHOLM SWEDEN BURSON-MARSTELLER Stockholm Bronze Lion
UNGROUNDED: AN INNOVATION LAB IN THE SKY BRITISH AIRWAYS BRITISH AIRWAYS OGILVY NEW YORK / TEXT 100 New York USA Bronze Lion
GOOGLE ‘REUNION’ GOOGLE, INDIA GOOGLE SEARCH OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
GIVING REAL MOVE CO. TRUEMOVE H OGILVY & MATHER Bangkok THAILAND Bronze Lion
VERY GOOD MANNERS POLISH RED CROSS GOOD CHILDHOOD CHEIL POLAND Warsaw POLAND Bronze Lion
NO CHILD BRIDES CHILD SURVIVAL INDIA CHILD SURVIVAL INDIA HAVAS WORLDWIDE INDIA Gurgaon INDIA Bronze Lion
#MAMMING N/A BREAST CANCER AWARENESS 360i New York USA Bronze Lion
WHY BRING A CHILD INTO THIS WORLD? UNILEVER UNILEVER BRAND GLOBAL DAVID Buenos Aires ARGENTINA EDELMAN London Bronze Lion
BE A MAN KOMMUNAL GENDER EQUALITY VOLONTAIRE Stockholm SWEDEN Bronze Lion
INCOMPLETE BIOS FUNDACIÓN PANIAMOR CHILD PROTECTION (NON PROFIT ORGANIZATION) LEO BURNETT COSTA RICA San Jose COSTA RICA Bronze Lion
RUMBLE ON THE RAILS COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING SPORTS FEDERATION KETCHUM SPORTS & ENTERTAINMENT New York USA KETCHUM SPORTS & ENTERTAINMENT New York Bronze Lion
RAIN FOR SALE THE COCA-COLA COMPANY RAINWATER OF LLORO OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá COLOMBIA Bronze Lion
PANTENE LIFE CARE PROCTER & GAMBLE PANTENE GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
TATTOO SKIN CANCER CHECK SOL DE JANEIRO SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Bronze Lion
HSBC NOW HSBC WEB TV SERIES HSBC London UNITED KINGDOM Bronze Lion
HIT 3001 DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO ENTREPRENEURSHIP JWT SAN JUAN San Juan PUERTO RICO Bronze Lion
TAXI STOLTENBERG ARBEIDERPARTIET (THE LABOUR PARTY) ARBEIDERPARTIET (THE LABOUR PARTY) TRY/APT ADVERTISING AGENCY Oslo NORWAY Bronze Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY DDB SPAIN Madrid / DDB SPAIN Madrid SPAIN QMS Madrid Bronze Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL BELDENT INFINIT DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
DAD’S PREGNANT TOO KIMBERLY CLARK HUGGIES OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
TRUST YOUR POWER PROCTER & GAMBLE DURACELL SAATCHI & SAATCHI New York USA CITIZEN PR New York Bronze Lion
GIVE BLOOD. GIVE POWER. – CHAMPIONS FOR CHILDREN. GERMAN RED CROSS BLOOD DONATION JUNG von MATT Hamburg GERMANY MHOCH4 Hamburg Bronze Lion
TA NO MAPA! (ON THE MAP) AFROREGGAE AFROREGGAE JWT BRAZIL São Paulo BRAZIL Bronze Lion
MESSAGE BARTER THE AKANKSHA FOUNDATION THE AKANKSHA FOUNDATION SCHOOLS OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
SOLVING #SOCHIPROBLEMS AIRBNB SHORT-TERM HOME RENTALS PEREIRA & O’DELL San Francisco USA Bronze Lion
ASSASSIN’S CREED IV – BLACK FLAG – DEFY HISTORY UBISOFT EMEA VIDEO GAME SID LEE Paris FRANCE Bronze Lion
#UNAPOLOGETIC MATTEL BARBIE MATTEL INC El Segundo USA KETCHUM Los Angeles / HL GROUP New York Bronze Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) TACO BELL TACO BELL BREAKFAST MENU DEUTSCH Los Angeles USA Bronze Lion

Promo & Activation Lions Winners – CANNES LIONS 2014

Title Advertiser Product Entrant / Agency Country Prize
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix
TROJAN MAILING DHL POSTAL DELIVERY JUNG von MATT Stuttgart GERMANY Gold Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Gold Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR DONATIONS KOLLE REBBE Hamburg GERMANY Gold Lion
MAGIC OF FLYING BRITISH AIRWAYS BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
BILLS ONLY COLLECTION BOX RED CROSS ANNUAL FUNDRAISING DRIVE 2014 JWT MEXICO Mexico City MEXICO Gold Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Gold Lion
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
TRANSAVIA – EBAY TRANSAVIA.COM AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
LIVE TEST SERIES VOLVO TRUCKS THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Gold Lion
#SOMOSTODOSMACACOS #WEAREALLMONKEYS NEYMAR JR INSTITUCIONAL LODUCCA São Paulo BRAZIL Gold Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Gold Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Gold Lion
IF ONLY FOR A SECOND MIMI FOUNDATION SUPPORT AND WELLBEING CENTERS LEO BURNETT FRANCE Paris FRANCE Gold Lion
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
UNGIVEN GIFTS TRANSPORT ACCIDENT COMMISSION SPEED GREY MELBOURNE AUSTRALIA Gold Lion
WHATEVER HAPPENS STUNT ANHEUSER-BUSCH BUD LIGHT BBDO NEW YORK USA Silver Lion
FUCK THE POOR THE PILION TRUST YOUTH HOMELESSNESS CHARITY PUBLICIS LONDON UNITED KINGDOM Silver Lion
THE TAKEOFF TRANSAVIA.COM AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Silver Lion
FIAT ITALIAN MASTERPIECE CHRYSLER GROUP FIAT 500L SAPIENTNITRO Miami USA Silver Lion
THE HAIR FEST CASA DE LA AMISTAD HAIR DONATION OGILVY & MATHER Mexico City MEXICO Silver Lion
THE TAKEOFF TRANSAVIA.COM AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Silver Lion
BOOBS PACIFIC BRANDS UNDERWEAR GROUP BONDS CLEMENGER BBDO MELBOURNE AUSTRALIA Silver Lion
CLASSICAL BAND MERCHANDISE SWISS YOUTH SYMPHONY ORCHESTRA LEISURE/ENTERTAINMENT FCB ZURICH SWITZERLAND Silver Lion
YOU ARE MY SON MINISTRY OF DEFENSE PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED LOWE-SSP3 Bogotá COLOMBIA Silver Lion
LEGO. BLIND ART PROJECT LEGO LEGO. BLIND ART PROJECT SERVICEPLAN Munich GERMANY Silver Lion
MESSAGES RED CROSS TELCEL JWT MEXICO Mexico City MEXICO Silver Lion
MESSAGES RED CROSS TELCEL JWT MEXICO Mexico City MEXICO Silver Lion
WENDY’S PRETZEL BACON CHEESEBURGER LOVE SONGS WENDY’S QSR VML Kansas City / KETCHUM Atlanta, GA USA Silver Lion
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Silver Lion
SONG SWIMMER SONY WALKMAN SERIE W DEPORTIVA NWZ – W273 McCANN ERICKSON BUENOS AIRES Buenos Aires ARGENTINA Silver Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL BELDENT INFINIT DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion
MOZZIE BOX SP BREWERY SP LAGER PROMO/ACTIVATION GEORGE PATTERSON Y&R Brisbane AUSTRALIA Silver Lion
SONG SWIMMER SONY WALKMAN SERIE W DEPORTIVA NWZ – W273 McCANN ERICKSON BUENOS AIRES Buenos Aires ARGENTINA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Silver Lion
#ESURANCESAVE30 ESURANCE DIRECT INSURANCE LEO BURNETT CHICAGO USA Silver Lion
BILLS ONLY COLLECTION BOX RED CROSS ANNUAL FUNDRAISING DRIVE 2014 JWT MEXICO Mexico City MEXICO Silver Lion
MOVIES THAT CHANGE LIVES CHANGE ONE LIFE ADOPTION AWARENESS Y&R Moscow RUSSIA Silver Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Silver Lion
FUCK THE POOR THE PILION TRUST YOUTH HOMELESSNESS CHARITY PUBLICIS LONDON UNITED KINGDOM Silver Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion
THE HAIR FEST CASA DE LA AMISTAD HAIR DONATION OGILVY & MATHER Mexico City MEXICO Silver Lion
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