Cannes Lions 2014: SA gets three Promo & Activation Lions bronzes

The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. Two bronzes went to FCB South Africa (Johannesburg) for Coca-Cola and the third bronze to TBWA Hunt Lascaris for Tiger Brands.

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