Ad Feature: Arrival of winter better late than (k)never

by MarkLives (@marklives) It’s Zero time! In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and 947 anchor Jacob Moshokoa hand out two Zeros and one Hero! Rice also wants to know where the CEOs are from the bigger ad agency groups in the CEO SleepOut challenge for charity…

Shelf Life: Spur Corp hungry for new flavours

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: gourmet date for Spur; Marriott extends footprint in SA; a fashionable start for Fashion Media; and Career24 beach activation works hard.

[Netprophet 2011] African ecommerce market has a long way to go

A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online – the magic figure which constitutes the tipping point for digital retail growth (in SA, ecommerce has a 0.4% share of the retail market, while in countries such as Egypt and Nigeria, the figure stands at 0.01%). No wonder, then, that the ecommerce market in Africa hasn’t bloomed.

Looking at these numbers, many international ecommerce plays have shifted investment in the African market 5-10 years down the line. But where others fear to tread Oliver Rippel, CEO ecommerce Africa & Middle East at MIH, sees opportunity and first-mover advantage.

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