If you look carefully, you can already see the beginning of the end of the music store as we know them in South Africa, writes ARTHUR GOLDSTUCK in the first of a series on the future of music.
Tag archives: musica
Give them heart – David Moffatt & Mark Tomlinson
David Moffatt doesn’t get called a rock star just because be designed a Wordpress theme. The guy actually rocks as lead guitarist of indie rock band The Dirty Skirts when he isn’t running his digital agency HelloComputer alongside business partner Mark Tomlinson. Together they have created what quite a few people refer to as one of the hottest indie digital specialists around.
The Show is Over: Michael Jackson tribute ad
This tactical Michael Jackson tribute ad for South African entertainment retailer Musica was created, produced and on air in less than 24 hours by The Jupiter Drawing Room.
Musica launches “So You Wanna Be A Rock Star” lifestyle range
As music retailers face increasing pressure to find alternative revenue streams beyond the sales of CDs and DVDs, the opportunities have to lie in lifestyle products believes local retailer Musica. Its new “So You Wanna Be A Rock Star” range was conceptualised, illustrated and designed by The Jupiter Drawing Room Cape Town.
Musica campaign follow up
Following on from the repositioning of Musica as an entertainment retailer, and launching the new brand statement, “A World Awaits”, Musica is aiming at getting Christmas shoppers through the doors with ads combining animation and product video.
Musica relaunches brand
Fourteen years ago, The Jupiter Drawing Room Cape Town created the ‘Listen with your soul’ positioning for Musica. In the meantime Musica expanded beyond their traditional core music offering to become an entertainment destination for consumers, which includes DVDs, gaming, cellular, lifestyle accessories and online entertainment.