Musica relaunches brand
Fourteen years ago, The Jupiter Drawing Room Cape Town created the ‘Listen with your soul’ positioning for Musica. In the meantime Musica expanded beyond their traditional core music offering to become an entertainment destination for consumers, which includes DVDs, gaming, cellular, lifestyle accessories and online entertainment.
The challenge that Jupiter Cape Town faced was to change the perception of the brand as purely a music destination to the ultimate entertainment location. This desire to escape and Musica’s offering led them to the new positioning ‘A World Awaits’. The launch campaign has been executed together with Masters & Savant.