Media practitioners hold breath, pass out for Top 100 listing
South African media practitioners are awaiting the announcement of Future Publishing’s list of the 100 most influential people in South African media. The company has announced the list will be published in The Annual – Advertising, Media & Marketing 2008.
Bizcommunity quotes editor Jeremy Maggs (arguably the country’s leading marketing and media journalist as per Future’s website – take that Chris Moerdyk!) that the list “was sourced and compiled by two non-media journalists who approached the project with un-blinkered objectivity”. Around 500 contenders were then presented to a panel of independent judges who argued with each other for a morning.
Future Publishing also publishes Toyota Zone and the African Hunting Directory.
“I’ve never advertised in The Annual – I went into Brands & Branding instead” commented one distraught media owner. “I’m so f*****.”