by MarkLives. Creative director, Joanne Thomas, gives us an overview on the challenges and processes employed for the new visual identity.
Fourteen years ago, The Jupiter Drawing Room Cape Town created the ‘Listen with your soul’ positioning for Musica. In the meantime Musica expanded beyond their traditional core music offering to become an entertainment destination for consumers, which includes DVDs, gaming, cellular, lifestyle accessories and online entertainment.
This campaign for Tippex from The Jupiter Drawing Room poses the question “What if Tippex could work for every mistake we made?”