If you look carefully, you can already see the beginning of the end of the music store as we know them in South Africa, writes ARTHUR GOLDSTUCK in the first of a series on the future of music.
Tag archives: look & listen
A (counter) counterfeit campaign
With times as tough as they are and counterfeiting spiralling out of control, below-the-line specialist agency, Mick&Nick spotted an opportunity to tap into an urban truth and drive a powerful value message from Look&Listen.
Empty DVD covers were handed out to motorists at intersections notorious for their pirate DVD activity.
Creative Director: Nick Liatos