The death of the music store

If you look carefully, you can already see the beginning of the end of the music store as we know them in South Africa, writes ARTHUR GOLDSTUCK in the first of a series on the future of music.

A (counter) counterfeit campaign

With times as tough as they are and counterfeiting spiralling out of control, below-the-line specialist agency, Mick&Nick spotted an opportunity to tap into an urban truth and drive a powerful value message from Look&Listen.

Empty DVD covers were handed out to motorists at intersections notorious for their pirate DVD activity.

Creative Director: Nick Liatos

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