Radio enjoys a healthy second life online

In the second of a series of columns on the future of music, ARTHUR GOLDSTUCK explores the impact the Internet’s Audio streams have had on radio.

As one traditional delivery channel for music, namely the record store, faces its demise, another is thriving. Radio was meant to be an early victim of the Internet revolution, given how easy it is to deliver an audio stream online. Instead, it remains the most pervasive mass medium in the world, reinventing itself again and again as it migrates onto cellphones, and uses the Internet to intensify its engagement with listeners.

For youth market mobile access to information and communication is the answer

Mobility no longer simply refers to motion, it has also come to describe the untethered use of technology on devices like smart phones, both of which seems to have come together in a perfect storm to enable the revolutions currently sweeping the Middle East and North Africa. Setting these revolutions in motion, is the youth, who organise and spread their message using social networks primarily accessed through mobile devices. These platforms are not only changing how young consumers engage with politics but also with commerce and one another.

Banking from their cellphones

Research released by The World Wide Worx shows that the number of people banking from their cellphones has exceeded that of people banking from their PCs in South Africa, with more than a quarter of bank customers turning to their cellphones for services ranging from informational transaction types such as balance enquiries to financial transaction types which include account payments.

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